Pink Promise ASEAN is an independent organization that wants to drive awareness of the risk of breast cancer in the ASEAN region (Singapore, Malaysia and Thailand). The main purpose is to educate women on the risk of breast cancer and indirectly drive awareness of Hologic’s 3D mammogram screening technology.

The challenge was to develop and create captivating and engaging content to create awareness for breast cancer. The success was measured through the exponential follower growth to over 4,000 followers on Facebook in 4 months from September 2021 to December 2021.