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SHERMAINE BOH
Huat Hey Campaign
Event Branding | Creative Direction | Web Design | Layout
Client:
Senoko Energy
Year:
2022
The campaign objective was to uplift the spirits of Singaporeans during Lunar New Year by introducing "Huat Vibes Only" through live cooking sessions of prosperous CNY-themed dishes.
Leveraging on influencer’s follower base to drive lead generation on Senoko’s landing page while engagement existing customers to watch during the festive period as well as take part in the lucky draw.
Campaign awareness was promoted through social media as well as stickers on whatsapp and telegram channel.
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